Steamroller exists to breathe life into stories, characters, and experiences in visual, physical, and virtual spaces. Each project that comes our way, be it a game, a film, or a theme park ride, exists in its own universe. It is our job to bring this multiverse to life. Our animators build believable characters and whole worlds in a multitude of universes, while our developers manipulate the rules of perception to transport you to a new definition of reality. We relish the opportunity to bring our clients’ universes to life while also developing our own stories.

Latest News

Press enter to begin your search

Shelley Kaufeld

Steamroller Studios / Shelley Kaufeld

Shelley Kaufeld


Creative Director/PM

Orlando, FL

2016-2019: Senior Director of Creative Development, Triseum, Bryan, Texas
» Defined the creative direction for all studio projects balancing company strategy, project goals, and the CEO’s requirements with quality and creative integrity while consistently delivering on-time, on budget and beyond expectations
» Developed and implemented artistic charters, style guides, templates and goals, providing guidance and feedback to ensure clear communication of vision and cohesive execution of ideas
» Developed project strategy and implementation plans to continuously improve the quality and efficiency of processes
» Coordinated and managed internal and external creative teams including artists, composers, copywriters, instructional designers, engineers and other professionals across IPs and departments to ensure deliverables met the goals and technical specifications of the project
» Defined and managed project timelines, identifying and planning for risks, resources and budget, tracking features and ensuring on-time delivery
» Produced presentations and custom layouts for corporate collateral as well as all game IPs including print, digital, video and multimedia pieces

2013-2016: Senior Manager, Design (2015-2016)/Senior Graphic Designer, Sodexo, Altamonte Springs, Florida
» Directed and motivated team of designers to find creative solutions while meeting project deadlines
» Collaborated within Health Care and cross-divisionally to develop strategy, clarify expectations and meet the requirements of each project
» Produced custom layouts that addressed the customers’ needs while effectively communicating the Sodexo brand
» Developed and managed project timelines and work distribution, tracking requirements and resources to ensure on-time delivery
» Designed templates for standard documents, reducing production time
» Provided unique solutions, including animated video for Sodexo’s Lean initiatives
» Established a system of organizing and archiving Sodexo Health Care’s design projects

2005-2013: Creative Director (2012-2013)/Senior Graphic Designer, Dwain Fletcher Company, Orlando, Florida
» Led project teams in developing a cohesive message from concept to execution, providing direction, building timelines, setting guidelines and ensuring quality
» Coordinated various offices and programs to develop and design effective marketing materials, including print and multimedia concepts
» Developed complete identity packages for trade shows and events, including posters, programs, giveaways, presentations, videos, etc.
» Designed, programmed and provided support for interactive kiosks and exhibits
» Provided full photography services including studio, location and VIP photo shoots, photo editing and printing


  • Branding
  • Communication
  • Creative Direction
  • Layout
  • Organization
  • photography
  • Presentation Design
  • Project Management
  • Typography
  • Video Editing



BFA Art-Animation at University of Central Florida

Graduated from the highly selective animation focus, magna cum laude, Burnett Honors College



Senior Director of Creative Development at Triseum


Senior Manager, Design/Sr Graphic Designer at Sodexo


Creative Director/Sr Graphic Designer at Dwain Fletcher Company


Graphic Designer at University of Central Florida

  • Art
  • Updated 1 year ago

To contact this candidate email skaufeld@gmail.com

Contact using webmail: Gmail / AOL / Yahoo / Outlook